Irving Wladawsky-Berger: The Vital Role of Culture in Business
Lou Gerstner wrote: “I came to see in my time at IBM that culture isn’t just one aspect of the game – it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value. Vision, strategy, marketing, financial management – any management system, in fact – can set you on the right path and can carry you for a while. But no enterprise – whether in business, government, education, health care or any area of human endeavor – will succeed over the long haul if those elements aren’t part of its DNA.”
